The MTS Blog
A journal of the everyday challenges facing pre-sales engineers.
September 25, 2007 - Feedback on the 200 emails/day article
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Response to the "Are You Really Paid To Read 200 Emails A Day?" article has been absolutely tremendous. Comments and even more suggestions have poured in from all over the globe. So thanks to everyone for their ideas and I'll probably publish an updated list later this year.


Had an interesting "ah-ha" moment with a smallish software start-up. Their introductory / dog-and-pony demonstration really was not gaining them much traction with prospects. As usual, the solution was part technology and part marketing communications. Firstly - the demo was 75 minutes long and incredibly technical, and very, very slow. Everything in the demo and presentation led up to this one masterful moment to prove their technology was viable. Secondly the slides were incredibly complex, full of jargon and high density bullets.


So we changed the flow of the demo to last only 20 minutes, started with the "masterful and viable technology slide" and eliminated almost all the bullets and jargon. On the technology side we looked at the VMware session they were using and discovered that the virtual drive was highly fragmented, especially all the system files. The end result was a faster, streamlined and more focused demo with an easy to understand message.


2007-09-25 16:40:06 GMT
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