Last week I helped out a marketing friend at a start-up company. Great product, generating some buzz - but they cannot get any follow-through after the initial demonstration.
I watched the demonstration by one of their technical "rock-stars". Imagine a Top Ten list of things you should not do, should not say and should not show in a demo -- and this company nailed them all. The only redeeming feature is that the product seemed rock-solid.
The demo took 2 hours, was jargonized and highly navigational (click here, pull down this menu, scroll here...) . No connection to business issues was made. The IT Seymours loved it, everyone else fell asleep.
Fortunately an easy fix. But it brings to mind a simple question - are your demos jargon-free and navigational-free ?
