BOOKS

“Life Happened Because I Turned The Pages”

There are a number of books I would recommend to be in the library of every Sales Engineer. Some of them are Pre-Sales specific, some deal with demos and presentations, and others are regular business books. Having these books in your library can only serve to make you a  stronger, smarter, and more successful  Pre-Sales Engineer. Although these are the English versions, many have been translated into other languages. Start reading!

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Download the Reading List in PDF format or Word format or click on any book-cover below to visit Amazon.com (US)

The Sales Engineer Book Of The Month:

 Look Me In The Eye

Julie Hansen

Way back in early 2020 you needed a Zoom account, a camera, and a bit of privacy – and you were good to go for virtual meetings. Yes, it all still seems remote, tiring, and unemotional. Julie Hansen’s Look Me In The Eye can help you change all that. Even if you think you are a virtual guru, I can absolutely guarantee that you will use highlighter on this book more than any other – it’s that good. Tips range from “if the camera didn’t see it, it didn’t happen” through “how to be a smeaker” (Smile + Speak) to the operational and logistical mechanics of body language and setting.

I took away seventeen (yes – 17) action items for ways I can improve my virtual presence. It’s worth the read, and then give a copy to your sales partner as well!

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