“Life Happened Because I Turned The Pages”
There are a number of books I would recommend to be in the library of every Sales Engineer. Some of them are Pre-Sales specific, some deal with demos and presentations, and others are regular business books. Having these books in your library can only serve to make you a stronger, smarter and successful Pre-Sales Engineer. Although these are the English versions, many have been translated into other languages. Start reading!
The Sales Engineer Book Of The Month: Nine Lies About Work
Marcus Buckingham & Ashley Goodall
I felt this book should be called “Nine lies about work, except they aren’t all lies .. some are more broad statements which if you take out of context might be lies.” I like Marcus Buckingham and he has a fine pedigree of awesome books which are a blend of science, research and logic. Nine Lies, co-written by Ashley Goodall from Cisco sometimes missed the mark. Which is a shame as there are so many leadership and motivation myths which need debunking. Some lies such as “The Best Plan Wins” or “People Can Reliably Rate Other People” (Appraisals) aren’t lies – I’d say most people do not believe them. Other lies such as “The Best People Are Well Rounded” or “People Need Feedback” are definitely thought provoking and far more convincing.
This is still worth the read if you’re an SE leader, or potential leader, but approach with skepticism and challenge the assumptions they lay out at the start of each “lie”.